Pure Polar Labs has recently developed the world’s first Omega-3 astaxanthin shrimp-oil products. Shrimp oil is the new, superior Omega-3 astaxanthin product on the market with more Omega-3s and more antioxidants than traditional krill oil and fish oil.
Pure Polar has been formulated by our CEO, Dr. Marvin Heuer. Dr. Heuer is a Medical Doctor, researcher, and creator of natural health products for over 25 years. Pure Polar products combine the unique benefits of shrimp oil with sustainably-sourced, premium-grade fish and krill oils to deliver maximum health benefits:
- 10X More Astaxanthin than Krill Oil Formulas
- 2X More Omega 3 than Krill Oil Formulas
- Superior Nutrient Absorption
- Convenient, Easy to Swallow Soft Gels
- No Fishy Aftertaste or Burps
- 100% Natural and Sustainably Sourced
Shrimp oil is made from the leftover and discarded shells from shrimp processors in Newfoundland, Canada. The shrimp are originally caught in a sustainably managed fishery in the north Atlantic Ocean. Once caught in the ocean, the shrimp are brought to on-shore processors. After the processors cook and peel the shrimp, they sell the meat and discard the shells as waste into landfills. This has been standard practice for decades. Pure Polar shrimp oil is made from the previously discarded shells of sustainably sourced Arctic cold-water shrimp.
Innovation and inspiration has allowed Pure Polar Labs to change the industry. Pure Polar Labs takes the shells from the processors before they are discarded. Using proprietary technology, Pure Polar Labs produces shrimp oil from the shells. While the oil contained is less than 1% of the shells, it is highly nutritious.
Omega 3 – Supports Heart and Brain Function
Research has repeatedly demonstrated that consuming more Omega 3 fatty acids is linked to a healthier cardiovascular system. Omega 3 derived from marine sources such as fish, krill (and now shrimp), depends upon the action of two important long-chain fatty acids: EPA and DHA. While the two work together, they metabolically affect is different systems. The Omega 3 EPA supports cardiovascular health. However, the Omega 3 DHA supports cognitive function. Together, they represent a powerful addition to any regimen of nutrition supplementation.
While ongoing research is exploring other health benefits of Omega 3, established and replicated studies continue to suggest they are essential to cognitive and cardiovascular health. Considering the ready availability of quality supplements, the cumulative protective effects of Omega 3 are difficult to ignore.
The American Heart Association recommends eating fish twice a week to improve cardiovascular health. Fish and other seafood are rich in Omega 3 fatty acids. Wild-caught seafood that are eaten whole are a particularly rich source of Omega 3 fatty acids. The term “eaten whole” means the seafood should be consumed with the fat and skin, not just the fillets. Because most people do not eat a whole fish twice a week, they should consider taking a daily Omega 3 supplement to boost their Omega 3 index.
Natural Astaxanthin – Super Antioxidant
Astaxanthin is the substance responsible for the red color of shrimp, krill and salmon. Yet, astaxanthin is one of the strongest antioxidants yet discovered. It is commonly found in certain ocean species of microalgae, salmon, krill, lobster and shrimp. As an antioxidant, it employs a unique process to stabilize excess energy from damaging and highly reactive free radical oxygen. It effectively “scavenges”, or binds with, harmful free-radical oxygen molecules. Oxygen is more stable and beneficial when double-bonded (hence the familiar “O2”). However, many metabolic reactions produce residual, single “O” molecules. These harmful single molecules are highly active, often reacting with other molecules in the body causing damage. Fortunately, the chemical formula of astaxanthin has an extra, un-bonded oxygen molecule. This extra, un-bonded oxygen molecule binds to the single oxygen molecule. The result is a stable O2 molecule, a stable astaxanthin molecule, and potential damage avoided. In more than a dozen human clinical trials, natural astaxanthin successfully scavenged free radicals and reduced the harmful effects of oxidation created during exercise. Numerous studies have also shown that astaxanthin supports the reduction of systemic inflammation in joints and tendons.
Natural or Synthetic Astaxanthin
It is important to know what type of astaxanthin contained in a supplement. While both synthetic and natural astaxanthin are the same molecular formula, they have very different molecular shapes. The difference in the shapes make the two versions work differently. The molecular shape of natural astaxanthin enables it to scavenge and neutralize free-radicals 20 times more effectively than synthetic-shaped astaxanthin. Synthetic astaxanthin does not provide the same free-radical protection and resulting health benefits as natural astaxanthin. Pure Polar delivers 10X more natural astaxanthin, and 2X more Omega 3 than the krill oil brands of competitors.
Phospholipids = Better Absorption
If you are not consuming a whole fish (including the fat and skin) at least twice a week, you should consider taking an Omega 3 supplement. Although the specific source of the Omega 3 is important, it is more important to understand the form in which they are delivered. There are three forms in which Omega 3 may be delivered:
- Triglycerides (TAG)
- Ethyl Ester (EE)
- Phospholipids (PL)
Each form of Omega 3 absorbs into vital organs and membranes at different rates. Phospholipids absorb 2.5X better than either Triglyceride or Ethyl Esters. Fish oil Omega 3 are in TAG or EE form, and are not as bio-available or effective as krill oil (phospholipid) Omega 3. Pure Polar has Phospholipid Omega 3 for superior absorption. Better absorption and increased bio-availability requires less of the nutrient to get the desired results. This allows Pure Polar Phospholipid Omega 3 to be supplied in smaller, easier to swallow capsules. This affords greater convenience better value per bottle than triglyceride or ethyl ester formulations found in fish oils.
Pure Polar Labs is just getting started on this journey to supplement better health and the sustainability of the oceans. A goal is to eventually convert 100% of all the discarded shrimp shells from Newfoundland into shrimp-oil products.